Case Study: Brisbane Plumber Doubles Calls With a Faster Site

The Problem

Bloated WordPress theme, slow pages, buried CTAs, and an outdated Google Business Profile. Traffic wasn’t the issue — conversion was.

What We Changed

• Rebuilt as a lean static site; passed Core Web Vitals
• Clear service pages with suburb targeting
• Above‑the‑fold click‑to‑call + quote form
• Local business + service schema
• GBP cleanup: correct categories, hours, and new photos

Results (30 Days)

• Calls: 2.1x (tracked via call extensions + site CTAs)
• Quote requests: +78%
• Time to first paint: 1.1s → 0.4s
• Bounce rate: −32%

Takeaway

You don’t need a giant redesign project. You need speed, clear offers, and local signals. We’ll build yours free first — if you don’t love it, you don’t pay.