If your website’s fast and your Google Business Profile is dialled in, you’ll outrank slower competitors — especially on mobile. Here’s the no‑BS checklist for 2025.
1) Google Business Profile (GBP)
- Primary category correct + 2–3 relevant secondary categories
- NAP consistent with your site (Name, Address, Phone)
- Hours, services, and service‑areas updated
- Add 5–10 solid photos; geo‑relevant helps
- Post weekly offers/updates (keep it simple)
2) Reviews That Stick
- Ask right after the job via SMS or email
- Use a short link + QR code on invoices
- Reply to every review (use keywords naturally)
- Don’t fake them — patterns get flagged
3) On‑Page Local Signals
- City + service in H1/H2 where relevant
- Click‑to‑call + map/directions visible on mobile
- Clear service‑area pages if you travel
- Local business schema + service schema
4) Speed & UX (Ranking + Conversion)
- Pass Core Web Vitals (especially LCP/INP)
- Optimise images (modern formats, compression)
- Avoid bloated page builders; keep JS lean
- Accessible design — good for users and SEO
5) Tracking & Iteration
- Track calls, forms, bookings — not just visits
- Watch which pages drive calls
- Test headlines and offers monthly
- Improve what works; cut what doesn’t
Want Help?
We build fast, conversion‑focused local sites and polish your GBP. We’ll show you the live build first — pay only if you love it. Or punch numbers into the ROI calculator.
