Electricians, plumbers, painters, builders — your website has one job: get your phone ringing with qualified leads. Not tyre-kickers. Not time-wasters. Customers ready to book.
Built free first. Pay $499 only if you love it. $29/month after that.
No clear quote form
A generic "contact us" form that asks for name and email wastes everyone's time. Visitors leave without enquiring. You need a form that captures job type, location, and urgency — so you're responding to real leads, not spam.
Invisible in local search
"Plumber near me" is searched thousands of times a day in Australian suburbs. Without proper local SEO, schema markup, and an optimised Google Business Profile, you don't exist for those searches.
No before/after gallery
Before/after photos are the most persuasive content a trade business can show. They demonstrate competence without saying a word. Most tradie sites either have no gallery, or one that loads so slowly on mobile that nobody waits.
Targeting the wrong area
Your website might rank for your home suburb but be invisible in the neighbouring areas where you actually want work. Service-area pages fix this — one for each suburb you target.
Not a generic contact form — a form that asks what you actually need to know: job type, location, urgency, and the ability to attach photos. Leads arrive pre-qualified, so you spend less time on the phone chasing details and more time booking the work. Submissions go straight to your email or CRM.
We compress and convert every photo to WebP, serve the right size for each screen, and lazy-load images as the user scrolls. Your gallery demonstrates the quality of your work without making the page feel sluggish on mobile. Potential customers stay and convert instead of bouncing.
We build dedicated service-area pages for each suburb you want to rank in — not just your home base. Each page is written for that specific location, includes LocalBusiness schema with your geo-coordinates, and is internally linked to your main services pages. Customers searching "electrician [suburb]" find you, not your competitor.
At launch, we review and optimise your Google Business Profile — or help you create one if it doesn't exist. Correct categories, service areas, business hours, and photos. This is often the highest-ROI SEO action a trade business can take, and it's included in every build.
Your phone number is tappable and prominent on every page — no hunting required. We can also set up call tracking so you know exactly which pages are driving phone enquiries. If you're running Google Ads alongside the site, this data is invaluable for knowing where your budget is working.
A page for each core service — not a generic "Services" list. Each page explains what the service involves, who it's for, what the outcome is, and how to get a quote. This gives Google specific content to rank and gives potential customers a clear reason to choose you over a cheaper competitor.
Reviews are the number one trust signal for trade businesses — and most tradies forget to ask for them. We set up a post-job review request system: an automated SMS or email goes out after you mark a job as complete, asking the customer to leave a Google review. One tap for them, one more 5-star review for you. Over time, this compounds into a serious competitive advantage. We also embed your best reviews directly on your website so visitors see social proof before they even check Google.
If you offer emergency services — burst pipes, electrical faults, storm damage — you need a dedicated page for it. We build emergency callout pages with a prominent click-to-call button, your after-hours availability, callout pricing (if you want to display it), and clear service area information. These pages rank extremely well for high-intent searches like "emergency plumber [suburb]" or "24 hour electrician near me" because Google knows exactly what the page is about. Every emergency page is mobile-first, because nobody's sitting at a desktop when their hot water system just failed.
$0
Build cost upfront. We build it, you see it live, then decide.
$499
Only if you approve the result. No commitment until you're happy.
$29/mo
Hosting after launch. Care Plans for ongoing content changes.
Everything your trade website needs to turn visitors into booked jobs. Every site we build includes all of these.
Click-to-call on every page
Tappable phone number in the header and footer — no hunting required.
Quote form with photo upload
Job-specific form that captures type, location, urgency, and photos upfront.
Before/after gallery
Optimised photo gallery showing your work — the most persuasive content a tradie can have.
Service area pages per suburb
Dedicated pages for each suburb you work in, optimised for local search.
Google Business Profile
Optimised or created at launch — correct categories, service areas, and photos.
License and insurance badges
Trust signals displayed prominently — licence numbers, insurance details, certifications.
Emergency services page
Dedicated page with click-to-call, availability hours, and callout info.
Reviews widget
Google reviews embedded on-site so visitors see social proof before contacting you.
Services pages (not a list)
A dedicated page per service — not a bullet-point list on a single page.
Fast mobile loading
Under two seconds on 4G — because your customers are on their phones, not desktops.
Four steps from first call to a live trade website. No meetings, no contracts, no upfront payment — you keep working while we build.
1
Ten minutes about your services, the suburbs you cover, and what makes your business different. We handle the rest.
2
Quote forms, service pages, before/after gallery, and local SEO — built within 48 hours while you keep working.
3
We send a live link to your phone. Check it on smoko, show the crew. Request any changes — they're free.
4
Love it? Pay and we go live. Not convinced? Walk away — no invoice, no hassle, no hard feelings.
$499 — but only if you approve the finished site. Hosting is $29/month. No hidden costs for quote form updates or service area changes.
Live preview in 48 hours. Review, request changes, approve. Most trade sites are fully live within a week.
Yes — every site includes local SEO setup: Google Business Profile optimisation, LocalBusiness schema, service-area pages, and fast load times. Customers searching in your target suburbs find you.
Yes. We build service-area pages for each suburb you work in — each optimised for local search in that area. So you rank where you work, not just where you live.
You don't pay. We build it, you see it live, and $499 only changes hands if you're genuinely happy with the result.
A website is the start — but the work doesn't stop there. We also run AI automation and Google Ads for trade businesses who want to stop missing leads and win more jobs from the same foot traffic.
Missed calls = missed jobs. Our AI agents answer the phone 24/7, qualify the job (type, location, urgency), book the callback straight into your calendar, and send an SMS confirmation. No more playing phone tag between jobs. Quote follow-ups, review requests, and customer reminders all run automatically.
See AI automation →Local SEO takes months. Google Ads puts your trade business at the top of "emergency plumber near me" today. We run tight, geo-targeted campaigns with call tracking, negative keywords, and ad copy tuned for high-intent trade searches — so every dollar goes toward bookable jobs, not tyre-kickers.
See paid ads →Pick a service. Tell me what's broken. We'll reply within 2 hours—no sales pitch, no BS.
